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UI/UX Design
This project involved creating a custom, visually appealing website that would effectively communicate the startup's brand identity and engage users. The design needed to be modern, interactive, and fully responsive across all devices.
The challenge
Digital marketing design faces challenges in capturing attention in a crowded digital landscape. With users having short attention spans, designs must be visually appealing, clear, and engaging within seconds. Maintaining brand consistency across platforms, while adapting to different formats, is another hurdle.
Problem we solved
Digital marketing design faces challenges in capturing attention in a crowded digital landscape. With users having short attention spans, designs must be visually appealing, clear, and engaging within seconds. Maintaining brand consistency across platforms, while adapting to different formats, is another hurdle.
Our approach
With our challenge set for us, the team at Derao studio began conversing with the founders to get an insider's view of the thought process behind the brand. We also interviewed existing platform users to understand their perceptions of the brand, in contrast to its competitors. Additionally, we conducted extensive secondary research to understand market expectations and opportunities for the brand.
Discovery
Strategy
Design
How We Reshaped the Game
Go-to green asset investment platform with rich security. A people-centric brand experience. Visually enriching and scalable brand.
The Branding
Based on our robust brand strategy, we developed a refreshed brand narrative that featured the brand’s traits, word associations, brand voice, tonality, a captivating color palette, a new logo, and eye-catching illustrations.
Brand Logo
describe about the logo design
Color Palette & Typography
aligned with the brand’s key messaging. The purple was used to convey sophistication and luxury, ensuring clients feel valued and distinguished. Teal added a sense of tranquility and stability, which reflected the brand’s commitment to a calm and reliable investment environment, establishing trust. White signified modernity and peace that underscored Daji’s dedication to transparency and simplicity. Using Pangea conveyed global unity and a comprehensive approach. PP Mori signified luxury, craftsmanship, and a blend of tradition with innovation, creating an expansive and refined identity.
Icons & Illustrations
this approach by infusing a natural touch to align with Daji's identity as a green asset investment platform. This was achieved by incorporating elements such as illustrations and patterns that helped to create the desired and distinct earthy tones and textures. We created a unique chalked illustration style for Daji, with earthy brand patterns.
UI/UX Design
Describe a bit our approach of designing the layout
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